Big bucks, big pharma : marketing disease & pushing drugs Cover Image

E-video

Big bucks, big pharma : marketing disease & pushing drugs / Media Education Foundation ; producer, Ronit Ridberg ; written by Ronit Ridberg [and others].

Alper, Loretta. (Added Author). Brandoli, Peter. (Added Author). Earp, Jeremy. (Added Author). Goodman, Amy. (Added Author). Jhally, Sut. (Added Author). Killoy, Andrew. (Added Author). Rabinovitz, David. (Added Author). Ridberg, Ronit. (Added Author). Kanopy (Firm) (Added Author).

Summary:

Big Bucks, Big Pharma pulls back the curtain on the advertising tactics of the multi-billion dollar pharmaceutical industry to expose how it uses, manipulates, and sometimes creates illness in the pursuit of profit. With the help of health professionals and media scholars, the film dissects some of the most striking pharmaceutical ads on televison, in the end revealing how the industry exploits people's emotions to promote the use of prescription drugs.

Record details

Physical Description: 1 online resource (1 video file, 46 min.)
Publisher: [San Francisco, California, USA] : Kanopy Streaming, 2014.

Content descriptions

Creation/Production Credits Note:	Narrator, Amy Goodman ; editor, Ronit Ridberg ; camera, David Rabinovitz ; music, Andrew Killoy, Peter Brandoli.
Date/Time and Place of an Event Note:	Originally produced by Media Education Foundation in 2006.
Target Audience Note:	Grade 9+ Higher education.
System Details Note:	Mode of access: World Wide Web.