An influencer's world : a behind-the-scenes look at social media influencers and creators
Record details
- ISBN: 9781609388959
- ISBN: 9781609388966
- ISBN: 1609388968
-
Physical Description:
1 online resource (292 pages)
remote
Computer data. - Publisher: Iowa City : University of Iowa Press, [2023]
Content descriptions
General Note: | CatMonthString:july.23 Multi-User. |
Bibliography, etc. Note: | Includes bibliographical references and index. |
Formatted Contents Note: | Voices of the Digital Content Revolution -- Rise of the Digital Influencer -- Rise of an Industry -- Being the Brand and the Hotness of Authenticity -- The Fight for Relevance and Secrets to Success -- Brands That Got It Right: Defining Wins in Influencer Marketing -- The Business of Likes and Hate: Combating Bullies and Trolls -- Self-Esteem and Social Media: When Influencers Compare and Despair -- Cancel This! Influencers React to Cancel Culture and Deplatforming -- Chasing the Next Post, Content Block, and the Anxiety of Algorithms -- From Discrimination to the Empowerment Paradox: Experiences of Influencers from Marginalized Communities -- The Lifestyle and LA -- Collabs and -- Content Houses: Avoiding a S**t Show -- Athlete Influencers: How the Game Is Played -- #Trending -- List of Interviewees |
Type of Computer File or Data Note: | Text (HTML), electronic book. |
System Details Note: | Mode of access: Internet. |
Terms Governing Use and Reproduction Note: | Access requires VIU IP addresses and is restricted to VIU students, faculty and staff. Access restricted by subscription. |
Issuing Body Note: | Made available online by JSTOR. |
Source of Description Note: | Description based on online resource; title from digital title page (viewed on March 02, 2023). |
Search for related items by subject
Subject: | Social influence Social media BUSINESS & ECONOMICS / General Social influence Social media JSTOR-DDA Multi-User. |